I am in no way supporting the bully for his actions, but the actions of the media are reprehensible, as is his gaurdian/parent putting the child in a no win situation with a cheap current affairs program.
The boy has done wrong, but he does not deserve to have his life ruined for other peoples gain.
He is a child, not an adult.

If one of my children got into the same situation I would do my best to deal with the problem, but there is no way I would hang him out to dry like that.