"Cheap Crappy Import's" is exactly what is killing the market for established brand's. Tradies can go and buy the cheap chinese tray back ute's or 4wd's, loaded to the hilt with extra's, for a fraction of the cost of a hilux. The vehicle's are no where near as good as a hilux of course. Only when they go to upgrade do the purchaser's realise their big mistake, the vehicle is worth bugger all.