An article released in todays online news says that Holden are trying to place themselves back into the Australian culture because they fear the perception is they have become un-Australian.

Have a read of the article and tell us what you think... although I can't imagine why they would want to sponsor Collingwood football club!!!


Article

IS Holden about to change its advertising slogan to “Football, Magpies, Kangaroos and Holden cars”, a nod to its 1970s jingle? Don’t bet against it.