At the end of the day there is no point having protection tariffs if the market doesn't want to buy the Product. Locally made Ford product is good quality, but the market doesn't want to buy it. Ford do not sell ANY Aussie made stuff that I want to own, even if you took the Ford badge off it I still wouldn't want it. The ute has some very good stuff that Holden should take note of: 3 seats, column shift auto, 1-tonne load (rear leaf springs), 2300kg tow capacity with the auto. But there is no V8, only 6cyl. Having said all that Holden don't make any car I want either, but at least they offer a decent engine. If they'd get together and sell a cab chassis with all the desirable specs the Ford has but with the Holden 6.0L and 6spd auto and a badge other than Ford it'd have it today.