Hankook Tire’s eMembrane represents a solid result of the company’s continued efforts and investment in developing forward-looking tyre designs and concepts. With its eco-friendly and state-of-the-art dynamic features, eMembrane demonstrates the new innovative tyre concept and applies distinguished performance features that reflect imaginable future driving environment.

eMembrane’s tread design also adds to its innovative ideas. For instance, when driving at high-speeds, the tyre’s tread centre extends to generate maximum ground friction through wider ground contact area, which maximises grip power to execute dynamic cornering and performance driving. Conversely, when driving at low-speeds, the tread is designed to produce minimal road contact area and ground friction, whereby the tyre’s fuel efficiency is enhanced by reducing rolling resistance. Furthermore, to signal the changes in eMembrane’s driving modes, an LED system is equipped in the tyre’s sidewall for operation alarm.

http://www.youtube.com/watch?v=jxvC35APyYo



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Now what i want to know is, are the inner and outer side of the thread going to have more wear than the middle? The middle will spend less time having contact with the road..... how did this win an award?