Because from what I understand of new car sales most people buying new cars are of an age that want tech savvy gagets like self park, blind spot monitoring, parking cameras/sensors, adaptive cruise control, voice activated entertainment apps that can go online/synch with your phone while you're out and about, auto lights and wipers, every power option for anything that moves (or is likely to move) in the car, heated/cooled seats that give their poor overworked derriers a massage on the 2km blast home from the gym, light sensitive mirrors, those LED day running lights, auto opening tailgates, keyless entry, 500 cubby holes to lose stuff in, 50 inch ferris wheels wrapped in licorice strips, 8 speed paddle shifted overstressed 1.2 ltr engine that delivers 12Nm of torque and revs to something just short of a telephone number blah blah blah the list goes on.
On the other hand it wasn't all that long ago we had to option aircon, power steer, central locking, power windows and even a radio, so I guess times change and certain technology becomes a standard included item such as ABS, IRS, airbags etc. These type of tech advances I get. I just seem a little bemused by what the people who swallow the "a new car must have" bollocks various marketing companies and even motor writers seem hell bant on making their own preferences known in print.
It seems the market has moved away from a decent, safe and "engaging" drive that had a few niceties fitted to make the car to your own taste. I know I am a dinosaur in so far as wanting a bit of grunt, some reasonable and predictable handling, good brakes and room in my car to stretch out in and effortlessly cruise from say Sydney to Brissie or similar. Air and steer and a few safety items are a given, but I'm happy enough to actually want to drive and park my own car (rather than a computer) so really have no need of much of the techy gagetry. Actually Ford, I'll do you a deal - strip $10K of the gagetry out of the last XR8 and give us an extra 10psi over the standard offering from the blown V8 and just watch how many of them go marching out the door a bit like the V8 Redline that I read there is a 4-5 month backlog/waiting list on.
Why would anyone buy a Kia? I might suggest it is a different generation making their decision based upon what techy gagets they get chucked in - and they want it all for nothing too.
Last edited by Taily; 09-03-2014 at 05:27 PM.
Nunc est bibendum...
You got it Dave!
Tech though is something that needs replacing every 6 months like fashion. Tech from 3 years ago is now pretty much worthless.
Grunt is something we need year in, year out!
That's it right there Tailey, nailed it, creating a perceived need and developing a void which the consumer just has to fill.
Using what ever the buttons required to motivate :- emotional, status,safety, belonging etc.
It's not about creating a product, its about creating a market.
There is nothing new under the sun.
We all know why WE would never buy a Kia, but the current generation of new drivers have no idea what it's like to be able to walk into a car dealer and buy the same car that won Bathurst and most have no interest in doing that even if they could.
We are enjoying being able to relive a period in our lives where owning a particular type of car (van) was a big part of our life. The kids nowadays just think of a car as transport.
Really, how can anyone get excited about any of the new crap that all looks like a cockroach?
And don't get me started on all the electronic "driving aids" that these things have.....
..... seriously, every driver should be able to reverse park, and keep their eyes on the road so as to not need a device to watch the car ahead and apply the brakes for them.
Vans.... This is the 2nd time round the block, 40 years later! talk about turning back the clock!
I've got a new Mitsubishi Outlander as a loan car while my VT is getting fixed at the moment. It's got all the bells and whistles etc.
I haven't used half the stuff it's got, and the other half annoys the shit outta me. I don't need constant beeping from start up until I put my seat belt on, nor do I need the stereo volume to automatically go down as I slow down. Give me an old Holden any day that you actually have to drive, not just steer. F##k technology.
Having said that, it does go alright for a 4 cylinder (being a rental makes it go hard too), even if it does sound like a sewing machine. My mrs asked me is there something wrong with it the first time I gave it a bit because it didn't sound right lol.
You are all starting to sound like your parents lol.
I'll be keeping my VZ ute, it's all I need.
"Proud To Be An Old Fart".
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