What are the next collectables? What should we keeping?

[Flamenco_not_Flamingo]

various marketing companies

That's it right there Tailey, nailed it, creating a perceived need and developing a void which the consumer just has to fill.

Using what ever the buttons required to motivate :- emotional, status,safety, belonging etc.

It's not about creating a product, its about creating a market.

There is nothing new under the sun.