It could also be to reduce liabilty.
The large cars still remained as a straight Holden or Statesman when Commodore arrived. Commodore appears in initial documentation as "Holden Commodore" but the Holden stayed and Torana stayed as did Gemini. In many places the "Holden Sunbird" is also referred to. Never been able to fathom the reason for this, would love to see the internal memo as to why it was necessary to put Holden in front of Commodore and Sunbird but not Gemini and Torana. Maybe it was a simple matter of a change in direction first appearing where "Holden" was intended to change from a car line to a brand as they had to know by then that the upcoming WB was Holden commercials only?
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