Reading up a little:
From Wikipedia Holden
http://en.wikipedia.org/wiki/Holden
"Early history
Holden and Frost premises, Grenfell Street, Adelaide
In 1852, James Alexander Holden emigrated to South Australia from Walsall, England and in 1856 established J.A. Holden & Co, a saddlery business in Adelaide. In 1885 German-born Henry Frederick Frost joined the business as a junior partner and J.A. Holden & Co became Holden & Frost Ltd. Edward Holden, James' grandson, joined the firm in 1905 with an interest in automobiles. From there, the firm evolved through various partnerships and, in 1908, Holden & Frost moved into the business of minor repairs to car upholstery. The company began to produce complete motorcycle sidecar bodies in 1913, and Edward experimented with fitting bodies to different types of carriages. After 1917, wartime trade restrictions led the company to start full-scale production of vehicle body shells. J.A. Holden founded a new company in 1919, Holden's Motor Body Builders Ltd (HMBB) specialising in car bodies and utilising a facility on King William Street in Adelaide"
Based on that I figure the Yard Stick to fit between 1908 and 1918. Making it probably 100 years old give or take. I say this because the Yard Stick has "Motor Trimmers" printed on it and the time frame of 1908 the start of car upholstery and the 1919 date of the start of the Holden's Motor Body Builders Ltd.
I also have in my collection a Holden & Frost World War I ammo case made from leather.
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