Had a conversation with the missus about this one too. While out of my price range, I noted the starting price has to be set high enough to throw the poor people off the scent, while remaining low enough to get the cashed up buyers interested. With any car of this quality though, the only people willing to offer the actual value are the Joe Bloggs who call, inspect and make an offer towards the undisclosed reserve. When an understanding is reached privately, the ebay listing is merely a free advert.