I see these bars all the time. I love them. Some are over the top but who cares? I took the bar off the HQ but I'll probably put another one back on. It's no different than 22 inch rims, Mad body kits or extreme stereos.
I'm tipping this ute is bagged. A lot of the boys do it so they can dump it in the grass but be able to head down rough roads at the same time.