That was my thoughts, even if we do it in house ourselves it is still far too expensive.
A couple of things that spring to mind. My dad is a panel beater, used to have his own shop, he was saying the other day that if he was to do any work now it would be charged out at $95 / hr.
He says that the associated costs mean that this is a minimum just to make a dollar.
The labour costs here are getting that bad that a guy I work with has flown to the states to buy a mustang. He is then packing it in a container and shipping it straight to Indonesia to have the panel work done.