I think the WB commercial front was actually the "WA" nose which (in styling) dates back to the late 1960's. "W" Platform on which the HQ-WB are based (not "H" series as people get wrong all the time). Whether you like the commercial front or not, much like the Kingswood version is all personal choice. I'm not keen on either. But I felt the commercial front was better suited to basic Holden commercial styling.

Really the Panel Van and Ute shape of the seventies was over by the time the WB was released, it had had it's time. The design was past it's used by date and the nose treatment and hideous traffic light styled taillights weren't enough to drag it into and through another decade. The only problem was they didn't really replace it anything superior. While I was never a fan of the Kingswood nose, I always liked the Statesman nose as it was properly refined and executed. But of course they ended up everywhere and done to death!